COMPUTER FULFILLMENT, INC. (C/F) ANNOUNCES MediaView, THE FIRST AUDIENCE RELATIONSHIP MANAGEMENT SYSTEM DESIGNED SPECIFICALLY FOR B2B MEDIA ENTERPRISES.

 BILLERICA, MA - Computer Fulfillment, Inc., founded in 1962 as the first computer-based circulation fulfillment services company, has announced MediaView, the first web-based audience relationship system designed specifically for the business-to-business media industry.

MediaView enables B2B publishers to monetize their audiences, across all channels, enterprise-wide. Driven by its powerful database management system, MediaView integrates all data including audiences for print and digital periodicals, in-person and electronic event registrants, advertisers, sponsors, exhibitors, site visitors, inquirers, opens, viewers, click-throughs, downloaders, and more. 

With a suite of easy-to-use tools, marketers, researchers and others can identify ideal prospects for cross-selling initiatives, new product launches and for targeted offline and online events. All prospects can be managed by MediaView's Customer Relationship and Contact Management function. 

MediaView's Campaign Manager, its message-builder tools, deployment and tracking capabilities make communicating with customers and prospects easy, efficient and measurable. 

“As print advertising revenues have declined and Web-based competition increased in recent years, publishers have needed to think outside the printed ad page - and they have" explains Computer Fulfillment president Bill McMillan. “MediaView” was designed in response to this need, and provides publishers with the means of transforming their data to actionable intelligence quickly, right from their office or anywhere Internet access is available.”

C/F's Steve McMillan, MediaView’s architect and project leader adds, "It allows publishers to store, retrieve and analyze integrated data on-demand" - capabilities that, according to McMillan, are “absolutely essential to any media enterprise as we transition from print-centric to multiple publishing platforms including such media as e-zines, e-letters, special reports, webinars, targeted in-person events and e-commerce. Having all data easily accessible and immediately actionable and manageable via one central resource will be increasingly critical to long-term success and profitability.” 

MediaView customers gain leveragable insight into relationships among all users to identify the best-qualified prospects with unprecedented speed, effectiveness and efficiency. Customers can analyze their users’ information across multiple media types and brands by demographic, geographic categories and behavioral patterns.

By enabling the integration and management of all audience data from all sources, MediaView not only helps publishers enhance data to make their audiences more valuable, it also reduces the cost of reaching them. MediaView automates many data-handling tasks, reducing expenditure of personnel time and increasing productivity dramatically. MediaView's features also help improve data quality that can lead to printing and postage savings. 

“MediaView lets publishers turn audience data into audience intelligence - then act quickly to capitalize on that intelligence,” notes McMillan. 

Publishers can contact sales@ComputerFulfillment.com to arrange for a demonstration of MediaView. The system will be showcased at the upcoming Folio: Show, October 23-25, at the New York Hilton. 

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Computer Fulfillment, Inc. (C/F) (www.ComputerFulfillment.com) is beginning its 45th year as a privately owned fulfillment services company and B2B market leader. C/F provides traditional and web-based fulfillment services to over 160 titles and is a member of American Business Media, BPA Worldwide, ABCand NTCFI.