As revenue from print advertising plays a lesser role in your revenue mix, the challenge is to leverage multiple, multichannel subscriber and customer databases. To effectively market more products to more customers and to create new products for clearly defined audience segments.
Now, there's a solution that lets you mine the wealth of opportunity that resides in your audience databases. MediaView, is the first Web-based real-time audience relationship management solution designed for the B2B media industry.
MediaView was developed by Computer Fulfillment, one of the leading B2B fulfillment and database management service providers, to meet the pressing need expressed by so many publishers - to turn disparate multichannel customer data into actionable intelligence. MediaView does this with easy-to-use, intuitive tools that are based on a powerful relational database that enables the integration of all customer files into one resource. This includes (but is not limited to), magazine subscriber data, newsletter subscriber data, event registrants/attendees, website registrants ... and much, much more.
Only MediaView gives publishers the power to:
MediaView enables you to view your audience and advertiser data in dozens of ways. Look for users of multiple products to find ideal prospects for a new product. Identify high propensity advertisers for targeted selling strategies. Find subscribers of certain product types and cross-sell other relevant products from your portfolio. Incent e-commerce customers to become more frequent customers. MediaView gives you insight into scores of micro and macro revenue opportunities, together with trending data and other invaluable intelligence.
Then, MediaView gives you the means to act quickly, with an email broadcast engine that powers targeted one-to-some marketing campaigns - or by generating clean, high-quality lists for postal mailings. And, MediaView does it all with absolute ease of use and minimal training. From publishers to circulation/audience managers, conference managers to promotion managers, MediaView is the new tool that can help change the way you do business!
Increase efficiency and productivity. Focus on what matters most.
Because MediaView automates many time-consuming data handling and manipulation tasks, it makes people more productive. And not just from the standpoint of saving time. Now, you can focus almost entirely on what really matters; how to leverage all of your audience data to create opportunity for all of your products and lines of business.
And, with MediaView's integrated data management and fulfillment capabilities, results from data queries you specify are delivered seamlessly for use in your email campaigns.
Integrate all your data across all channels into one actionable resource. With our powerful relational database solution you'll be able to gain a global view of your audience and a competitive advantage over your competition.
With the time-consuming data-handling and manipulation tasks covered, you and your team can focus on what matters most - leveraging your audience data to create new business opportunities. Identify new audience trends and develop new products to accommodate both your advertisers' and audience needs.
Streamline campaign management. Deploy, track, and analyze print and electronic marketing campaigns right from your desktop. Engage your audience quickly using an email solution that seamlessly accommodates ten or ten million emails. Effortlessly manage bounces and opt-outs with real-time, closed loop updates to your master file.