Dynamic Rules Based Subscription Forms
We’ve heard from our clients as well as others in the industry, that it is increasingly difficult to get subscribers to provide the demographics needed to have an comprehensive understanding of just who they are and what they want.
You need a quick and easy method to obtain relevant information for your content and marketing/sales efforts, as well as for audit reporting.
CF typically creates your main subscription forms for you, and the MediaView Form Builder allows you to create your own forms. Consider these strategies in your current subscription forms or when you are planning new ones:
- Tailor responsive follow-up questions based on answers to initial questions. For example, if you have a primary business question and a primary job function question, you might only show job functions that are associated with the chosen primary business.
- Review your subscription forms regularly to be sure you are asking questions that are relevant to your editorial and sales programs. Also, let your editors and sales team know what kind of results you are getting so that they can develop new content and packages. This is easy using the Forms Conversion Dashboard in MediaView.
- Monitor abandonment to see where your form might need tweaking. No one likes answering questions that aren’t pertinent to them so if you see a pattern, consider testing different options on your form.
Contact us at support if you have any questions.