Using Web Behavior in Segments
In today’s business environment the data that you capture about people interested in your brands can become your greatest asset.
MediaView support can assist you with adding website tracking if you don’t already have this set up. This feature will help you gain valuable knowledge about the people who visit your sites. It identifies who your website visitors are and whether they are new or returning visitors.
Then, use the Web Analytics Manager dashboard to view the web behavior data. There are three dropdown menus to allow you to view the statistics in different ways, similar to how you can in Google Analytics.
Use this additional knowledge to segment/target users based on their web behavior!
Contact us at support if you have any questions.